Lights, Camera, Amtrak!
Amtrak Police were there, along with one of our our best conductors and a few dozen extras. Yep, the Acela was the backdrop for the filming of a new AT&T commercial. Even better news, especially for sports fans, the commercial will debut on air during the upcoming Masters Tournament!
After a quick decision to make the Amtrak commercial, casting was off and running by mid-February, when about eight of our best Acela conductors tried out for the staring role.
We don't want to ruin all the surprises, so we'll keep the details brief. There were about 30 extras and special equipment to make the light outside of the train look just right, plus our Chief Marketing and Sales Officer, Matt Hardison, was on hand during the two days of filming.
So make sure to tune in on Saturday between 3 p.m. & 7 p.m. and Sunday between 2 p.m. & 7 p.m. to see the commercial yourself. Next thing you know, the Masters may change its iconic green jacket to conductor blue!
Increased film shoots on the rails might be a good revenue stream for Amtrak and an even better way to promote train ridership in the public consciousness. Amtrak might want to consider utilizing a few old or unused cars for use as mobile film sets. Attach a car or two of these to a regular consist and you have a self-contained movie set where cast and crew can do their work without being bothered by passengers and vice-versa.